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Popular Blogging Terms You Really Need To Understand before Starting a Blog

(Last Updated On: April 9, 2022)

If you’re new to the blogging world, you must have come across some terms that you weren’t familiar with and you’re like: “What the hell does this mean?”

Well, there are thousands of blogging terms on the internet today and you could get overwhelmed and confused if you don’t understand some blogging terms.

So, if you intend to start an online business in Nigeria today or you’re new to the blogging world, here’s a super-detailed list of blogging terms you need to understand:

1. Affiliate

An affiliate is an individual who participates in an affiliate program by promoting their products, service etc. and earns a commission when someone completes a transaction.

When the person signs up for the affiliate program, he or she is given a unique trackable link (called affiliate link) which is used in promoting the service.

When someone clicks through his link and completes a specific transaction, he earns a commission. The transaction could be: to buy a product, fill a form, register etc.

2. Affiliate program

This is a program where other people (called affiliates) register and agree to advertise the merchant’s products and service.

In return, the affiliates earn a commission for promoting their services. There are numerous affiliate program you can promote in Nigeria: Jumia Affiliate program and Konga Affiliate program.

3. Anchor text

This is a text or group of words that that includes a link whereby when you click on the text, it directs you to the link. Here’s a good example of an anchor text: How To Make Money Online In Nigeria.

4. Article

This very blog post you’re currently reading is an example of an article. Most articles are written on blogs and comprises of various topic you can ever think of.

5. Auto-Responder

These are series of emails sent to people that signs up for a particular newsletter.

6. Alexa rank

This is a measure of how a website is doing relative to other sites over the past 3months.

The rank is calculated using several factors like daily unique visitors, daily page views etc. and the site with the highest number get ranked number 1.

If you have a website or a blog, you can check the alexa rank by visiting www.alexa.com and enter your domain name.

7. Bandwidth

This refers to the amount of data that has been allocated for different activities that would be carried out on a website.

These activities could be: when a visitor opens a web page, downloads a video, ebook or leaves a comment. The amount of bandwidth differs depending on the web hosting company of the website.

Ipage, the web host that powers this blog, offers an unlimited amount of bandwidth plus other amazing benefits.

 8. Blog

A blog is a form of a website that displays content on the homepage in a reverse chronological order, where older posts appear below newer posts.

To really understand what a blog is and how it differs from a website, go read this post: What’s the Difference between a Blog and a Website?

9. Blogosphere

This refers to the entire network of blogs on the internet.

10. Bookmarking

This simply means saving a web page or website in your browser with the intention of visiting it again.

11. Backlinks

This is a link on a website that’ll redirect to another website. There’re two types of backlinks: “do follow” and “no follow”.

A “do follow” backlink will redirect to the website when clicked upon while a “no follow” will not. Most search engines ranks website and blogs on their result pages based on the amount of backlinks pointing to them.

So, as a blogger your aim is to offer mind-blowing, well-detailed content that attracts inks from other website.

12. Content

This refers to information that is offered on a blog or website. This information could be any format: text, videos, audio, slideshow etc.

The best form of content you can offer on your blog is text as it easily accessible to readers and attract traffic from search engines.

13. Crawler

This an automated program used by search engines to index we pages of a website, detect the kind of content on a blog and collects search terms into a directory for easy access.

14. Coupon code

This is a special kind of code, comprising of numbers and alphabet, that’s offered by a merchant to customers. When this code is entered in the specified field on the merchant’s site, this could offer a discount from the normal price, a free shipping bonus, a gift with purchase or something similar to that.

A good example is my special coupon code that offers a 60% discount off web hosting charges plus FREE domain name for life on Ipage.

15. CSS

This is advanced form of HTML which means Cascading Style Sheet. It is a set of codes used for structuring a web page. HTML, on the other hand, stands for Hypertext Markup Language.

16. Domain name

This is the web address of a blog or a website which people will type in the web browser to visit your blog. For example, the domain name of this blog is onlinebloggingincome.com.

When choosing a domain name for your blog, there’re some guidelines you need to follow that will ensure you get it right and avoid blogging blunders by newbies. This post: How to Choose a Good Domain Name for your Blog will give you the needed guidelines.

17. Duplicate content

This refers to content that are very similar to other content on a website or on different websites.

Most bloggers in Nigeria copy articles directly from other websites and paste it on their blog.

This act is known as plagiarism and most search engines (especially Google) have zero tolerance for duplicate content and usually penalize these websites that adopt these practices by removing them from SERPs (Search Engine Result Pages).

That’s why you see the same celebrity gist recycled all over the internet. You must strive to offer unique content on your blog so as to enjoy consistent traffic from search engines.

And when I say unique content, I mean: original, error-free and valuable content on your blog.

18. E-book

This is a popular abbreviation for the term electronic book. An e-book is the electronic version of a physical book, which can be read on a PC, tablet or smartphones.

To read an ebook, you must have an Ebook Reader (e.g Adobe Reader) installed on your computer or smartphone.

Here’s a link to download the Adobe Reader on your PC free of charge: www.get.adobe.com/reader

19. E-course

An e-course is simply a series of training on a particular topic that people are interested in which is delivered by email with the help of autoresponders.

20. Email marketing

This is simply the act of reaching out to either potencial or your current customers or readers of your blog by email.

21. Expired domain

An expired domain is simply a web domain name which the owner failed to renew in order for it to remain online. These domains are regarded as invalid and usually give an error message when accessed.

22. Favicon

This refers to the small picture, usually 16 pixels by 16 pixels, you find beside the url of a website in your browser.

23. Forum

This is a type of website (more like a bulletin board) where people discuss, share their thoughts and offer their 2 cent on a wide range of topic. Some forums are niche specific like Wariorforum.com while some covers a variety of topics like Narialand.com.

24. Home Page

This is the main page of a website that links to other web pages on the site. It’s usually the page you see when you visit the url of a website. For example, Onlinebloggingincome.com is the home page of this blog.

25. Keywords

These are words or group of words that people type into search engines while finding information on the internet.

For example, if you were looking for information on how to start a blog in Nigeria – you’ll simply type your query on Google or any other search engine, right?

Those words or queries which you type are simply known as keywords.

26. Keyword research

This involves the process of finding search terms, known as keywords, that people are searching for on the internet that aligns with the focus of your blog’s topic.

This is quite crucial as you’ll get first hand information on the type of content you should publish on your blog and the kind of questions your target audience are yearning for answers.

27. Mailing list

This is a list of email addresses of people that have opted for a particular newsletter to either receive post updates or other information from a website.

28. Newbies

This term refers to beginners who are new to the internet and are yet to grasp the intricacies of blogging and other internet or online businesses.

29. Niche

This refers to the specific topic or focus of a blog or website. There are several niches to choose for your blog: entertainment, job search, admission and scholarship for students, education, make money online, politics, jokes etc.

30. RSS feed

This stands for Real Simply Syndication.

31. Search engine

This is a web portal that provides information to users queries from a variety of sources and these information are always presented in a uniform and consistent manner.

The most popular search engine you can find today is Google.com which serve as a search engine for any topic you can ever think of.

32. SEO

This stands for Search Engine Optimization and simply means the process involved to rank a blog when someone search for a particular keyword that’s relevant to the blog.

There are many factors involved in this. According to this post, there over 200 factors.

 33. Theme

The theme controls the design design of a blog or the template used in determining how the website looks.

34. Traffic

This is simply the amount of visitors a website or blog attract on a daily basis.

Now, share your thoughts!

Do you have any questions regarding any of these terms? Or if you’re already a blogger, did I miss some terms that beginners will benefit from? Leave a comment below.

Can you do me a quick favour? If you found this post helpful, please help me share it with your friends. Be generous with information, I’ll really appreciate it!

The Author

Cyrus Jackson


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