There are numerous blogging platforms on the internet, no doubt.
Often beginners, individuals …who intend to start a blog make the mistake of using the wrong platform which results to too many problems in the long run.
And you must have heard about the biggest blogging platform on the planet: WordPress!
It powers authoritative blogs like CNN, New York Times, Mashable, Hoffingtonpost, ScarryMommy …the list is endless.
Even in Nigeria: PunchNG, NotjustOk, TooXclusive etc.
These stats really speak volume of the efficiency and amazing features that WordPress offers.
But, what exactly are these features and why should you start your blog on WordPress?
First, what is WordPress?
WordPress is a blogging platform which allows you create a blog. However, it has grown immensely to be a content management system (thanks to smart programmers) which you can use to create a full fledge website and other applications.
It has two versions: WordPress.com and WordPress.org.
To really understand the difference between the two versions, I recommend you read this post: What’s The Difference Between WordPress.com and WordPress.org?
However, in this post, I want to give you compelling reasons why you should use WordPress as your blogging platform.
Let get started:
1. WordPress is easy to set up
One of the amazing features about setting up a blog on WordPress is that it’s super easy. Even, if you knew nothing about website designing or coding.
In fact, with my step-by-step tutorial, you can set up a self hosted blog on WordPress in 30 minutes.
You don’t need to be an internet expert or an HTML coder to use WordPress, it’s very easy to set up. All you need is a good internet connection and your blog will be online in few minutes
Amazing stuff, right?
2. WordPress is easy to learn
Simplicity makes it possible for you to get online and get publishing, quickly. Nothing should get in the way of you getting your website up and your content out there. WordPress is built to make that happen.
3. WordPress is popular
Worpress is the most popular blogging platform on the planet and over 60 million people have chosen WordPress to power the place on the web they call “home”, won’t you love to join the family.
WordPress powers more than 23% of the websites on the internet and the amazing thing is that: “This number keeps on increasing every single day”!
In fact, Technorati says 52% of blogs on the internet is powered by WordPress!
From simple website, to blogs, to web portal, to complex e-commerce sites and even applications … can be built on WordPress
4. WordPress is very secure
WordPress is developed with security in mind, so it is considered quite safe and secure to run any website.
However, just like the real world, the internet can be an uncertain place.
There are intruders out there who want to get their hands on as many sites as they could.
In fact, I get hundreds of failed log in attempts by hackers on this blog but thanks to security plugins (like Wordfence and Limit Login Attempts), I’ve been able to sleep well at nights without getting worried about the safety of my blog.
And this shouldn’t be surprising because WordPress is a very popular content management system which makes hackers target blogs on this platform.
It’s very easy to secure your blog on WordPress if you:
- Do not download any theme or plugins from untrusted site.
- Keep your WordPress version updated. (You can set this automatically if you want)
- Keep your themes and plugins updated. (You can also set this automatically)
In order words, WordPress has an automatic update feature that constantly updates its software to check security loopholes, block harmful malwares and keep your website safe from hackers.
5. WordPress is free
WordPress is licensed under the GPL which was created to protect your freedoms. You are free t use WordPress in any way you choose: install it, use it, modify it or even distribute it.
The foundation of WordPress was built to be a free software right from inception which is extremely beneficial.
There’re no hidden charges, so you don’t need to get worried if your blog get popular than you expected.
And the best part?
It’ll always be free!
6. WordPress provides flexibility
With WordPress, you can create any type of website you want: a personal blog or website, a photo-blog, a business website, a forum (like Nairaland or Warriorforum.com), a membership site (like Coppyblogger.com) a professional portfolio, an auto-blog (that updates itself) a government website, a magazine or news website, an online community, even a network of websites.
You can make your website beautiful with themes, and extend it with plugins. You can even build your very own application.
Now, that’s true flexibility!
WordPress is very versatile and can help you meet your needs through the amazing features and addons at it disposal.
7. WordPress content management is amazing
WordPress helps you manage your content without going through many hassles.
You can create posts and pages, format them easily to soothe your taste, insert any media of your choice (images, videos, slideshows etc) and publish them with the click of a button.
And your content will be live on the web, so you can start sharing your links and promoting your content.
8. WordPress provides publishing tools
WordPress makes it easy for you to manage your content.
You can create drafts (and publish it at a later date), schedule publications, look at your post revisions, make your content public or private, secure a post or page with a password (for your paid courses), allow or disable comments, notify readers that their comments have been replied, collect emails of readers that leaves comments on your blog, force your readers to share your content before they read it… the list is endless.
9. WordPress provides efficient user management
When it comes to user management, it could be very hectic to properly enable roles easily especially when there are many authors publishing content on a blog.
You don’t need to give everyone access to your website. On WordPress, giving users different roles is pretty easy!
Here are the different roles you can use to manage users on your site:
- Administrators manage the site: this should be you, the owner of the blog.
- Editors work with content: they can publish and manage posts including the posts of others.
- Authors can only publish and mange their own posts.
- Contributors can write posts but cannot publish them.
- Subscribers have a profile that they can manage. They can’t do any other thing.
This gives you a lot of options to choose from when enabling users to contribute to your website.
10. WordPress enables efficient media management
The media files on your blog are your images, videos, audio … and uploading them on WordPress is as easy as a click of a button.
The media management is efficient as it comes with amazing drag and drop features and editing tools: you can add alt text, captions, titles, description for SEO purposes which will boost your rankings in search engines.
11. WordPress offers full standard compliance
Unlike other blogging platforms, every piece of code which is generated on wordpress is in full compliance with the standards set by the W3C.
This means that your website will work in today’s browser, while maintaining forward compatibility with the next generation of browser.
Your website is a beautiful thing, now and in the future.
12. WordPress offers an easy theme system
There are thousands of themes available in the WordPress repository for you to choose from to give your blog an amazing look.
Even if you want to upload your own, it’s as easy as a click of button.
So, giving your blog a beautiful look only takes few seconds. Isn’t that awesome?
Whether you want a photography theme, magazine theme, portfolio theme, personal blog theme, or an eCommerce theme. There is a perfect theme available for every kind of website.
And the best part?
WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change background, create beautiful sliders, and do other cool things with your website without ever writing any code at all.
13. WordPress comes with amazing plugins
WordPress plugins are just like softwares that provides additional features and functionalities to your blog.
You can do virtually anything on your blog, thanks to plugins.
There are thousands of plugins in the WordPress repository available for free to meet your needs: social sharing, spam protection, search engine optimization, sign up forms, media widgets, calendars, contact forms etc.
In fact, for every feature you need there’s a plugin for it!
With this plugins, you can add complex business features to your blog without having to hire a coder.
For example, you can redirect a reader to a special page when they leave their first comment on your blog or lock your content unless they share you post before reading it.
14. WordPress provides built-in comments tools
WordPress comes provides comment tools to help you manage the comments on your blog easily. You can edit, reply, delete, approve or set parameters before a comment is approved.
This makes it easy for you to control spam comments and boost the engagement level on your blog.
15. WordPress is Search-Engine- Friendly
WordPress is optimized for search engines which explain why most blogs that run on WordPress attract a lot of traffic from search engines.
And the best part?
There are numerous SEO plugins to help your blog search engine friendly and rank well in SERPs.
Have you ever wondered why most blogs on the first page of Google are usually WordPress blogs?
Here is the answer:
The framework of WordPress makes it easy for search bots to crawl it easily and they get ranked pretty fast!
In fact, Google Engineer, Matt Cutts endorsed WordPress during the WordCamp San Francisco 2009.
In his words from this video:
“Wordpress automatically solves a ton of SEO issues”
His personal blog is on WordPress!
16. WordPress allows Multi-lingual languages
WordPress is available in over70 languages: Detsch, Espanol, Bosanski, etc.
If you or the person you’re building the website for would prefer to use WordPress in a language other than English, it’s very easy to do, just follow this guide.
17. WordPress allows you to own your content
The self hosted version of WordPress (which is what I recommend) allows you to own your content and become your own boss by monetizing your blog any way you like without any form of restriction.
18. WordPress has a community
As the most popular content management system on the internet today, WordPress has a vibrant and supportive community.
Ask a question on the support forums and get help from a volunteer, attend a WordCamp or Meetup to learn more about WordPress, read blogs posts and tutorials about WordPress.
I believe the community of WordPress is what made it what it is today!
Community is at the heart of WordPress, making it what it is today. You can connect with the community, ask questions and find helpful on the official WordPress forum or in person at WordCamp events around the world.
The WordPress forum is a very active and generous community where you can get support, exchange ideas and interact with other users of WordPress.
This makes mastering the platform very easy for everyone.
19. WordPress is open source
Unlike other blogging platform, WordPress is an open source project. This means that hundreds of people all over the world are always working on it to keep it updated and improving the features.
This is the main reason why its features continue to improve every single months as more and more amazing features are being added to soothe your needs.
You’re free to use it for your site without paying any license fee; this beat the hell out of out some commercial platforms out there.
You too can help improve WordPress by answering questions in the support forum, writing a documentation, translating WordPress into your language etc.
20. WordPress is easy to manage
WordPress comes with a built-in updater that allows you to update your plugins themes and WordPress version from within your WordPress admin dashboard at the click of a button.
Also, you can keep your content safe by setting up an automated backup for WordPress site just in case something goes wrong!
21. WordPress can handle different media types
Using WordPress you are not just limited to writing text. It comes with built-in support to handle images, audio, and video content.
You can embed your YouTube videos, Instagram photos, audio clips, tweets… on your blog by just inserting the url.
So, you’ve a lot of options when it comes to adding media files to your blog!
22. WordPress is ready for the mobile web
It’s no longer news that: Mobile devices have taken over the internet!
People no longer visit websites from their PCs like before, thanks to the influx of tablets and smartphones that have saturated every where!
So, if you’ve thinking readers will visit your blog from a computer, you’re totally mistaken. With this development, you need to make sure your site display well on these mobile devices and fits the screen of the user.
And that’s where WordPress comes in.
Unlike the themes of other platform that looks terrible on mobile, most WordPress themes are very responsive which means they are very mobile-friendly by displaying well to fit the screen of the mobile device.
Even the WordPress dashboard is designed to work on smartphones and also on PCs. Which means you can manage your website anywhere you go!
You don’t need to worry whether or not your website can accommodate smartphones and tablets, the responsive themes on WordPress will take care of that for you.
23. WordPress is now more than just a blogging platform.
In the past, WordPress was mainly a blogging platform but over the years it has evolved (thanks to programmers adding more and more amazing features to it) into a very flexible content management system.
You can now use WordPress to create fully functional website and mobile applications right from scratch.
Without any prior knowledge of coding or technical jargons!
And that’s why it has gained popularity because of the robust features it has. This explains why WordPress powered sites have taken over the internet. In fact, top brands like CNN, New York Times, eBay, Time Magazine, Sony, Disney etc. use WordPress to power their websites.
This really speaks volume of the efficiency and amazing features that WordPress offers.
24. WordPress is good for both your blog and your website
You can use WordPress to run a blog and also run it as a website. This is possible because WordPress has a post and page structure.
You can have blogs posts published and also have static pages like your About or Contact pages.
Now, that’s true flexibility!
25. WordPress has really mature
WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced.
In the process it has evolved into a world-class web publishing system, don’t you agree?
26. WordPress saves you money
Remember, WordPress is a free software. However, that’s not the only area where you’ll save money.
Because WordPress is open source and user-friendly, you won’t have to hire web designers or technicians to launch or maintain your WordPress site.
27. Numerous e-commerce solutions
Since you’re using WordPress for your business, then you will be happy to know that there are a number of ecommerce solutions that will convert your site into an all-out digital store. By using plugins
28. Amazing Integration with other services
WordPress integrates with some of the most powerful platforms available to give your business that additional boost.
Need to launch an email campaign?
You can use a service like Getresponse or MailChimp.
Want to get paid for a product or service?
WordPress can work with some of the most popular payment gateways in the world.
So, you can your build your business without going through any hassles.
29. WordPress can be used right out of the box
Unlike other content management systems, WordPress is ready to use immediately after installation.
This means that you don’t have to “hunt down, install, and configure a long-list of add-ons just to get many of the features which could be frustrating, energy-sapping and time-consuming.
Just install the WordPress software on your domain and you can start blogging right away!
30. WordPress will definitely keep getting better
WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on.
Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.
WordPress can be one of the best platforms for your business. Ever since I switch all my blogs to WordPress I’ve been able to build an online business from my passion.
I highly recommend you switch to WordPress today if you’re not running your blog on this platform.
I’ve never been happier choosing WordPress as my blogging platform although I started on blogger but WordPress really blew me away and I recommend it to anyone who intends to start a successful blog.
WordPress is the bomb!
If you’re not running your blog on WordPress, I advice you move right away to enjoy these amazing benefits.
They’re really missing a lot!
So, if you’re still asking questions like:
- Is WordPress good?
- What does WordPress do?
- Should I use WordPress for my business?
- What can you do with WordPress?
I hope you now have answers to your questions!
Over to you!
I would love to hear your thoughts on this post: do you run a WordPress blog? Or do you use another blogging platform? Or do you have an objection about this post. Leave a comment below!
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