You must have heard it.
I mean: individuals making it big blogging in Nigeria.
The likes of Linda Ikeji of Lindaikejiblog.com , Uche Pedro of Bella naija, Jide Ogunsanya of Ogbongeblog.com etc.
In fact, when Linda Ikeji publicly announced that she makes million of Naira from blogging and bought a mansion in Banana Island, every Nigerian has jumped on the bandwagon.
But, can you actually make money blogging in Nigeria?
Yes you can.
But get this straight: blogging is not a get rich scheme.
If you think all you would do is start a blog today and start earning income from it within few weeks, then you must be in a pipe dream.
Making money blogging is not that easy as you might have thought.
Now, listen to this:
Linda Ikeji started her blog, lindaikeji.blogspot.com in 2007, when blogging was not even popular in foreign countries – let alone Nigeria.
She didn’t earn a dime from her blog until about 4 years after consistent blogging: always on her toes to craft posts on daily happenings in the entertainment industry.
Now, that’s resilience, persistency and passion for what she does.
So, if you’ve been sold to the big fat lie and scams saturating the internet today about making money blogging very fast.
Ditch that mindset entirely.
Most scammers always paint a better picture of the whole thing in order to entice you to buy their crappy products or swindle your hard-earned money.
To make reasonable amount from a blog, you need to take your time to choose a topic you’re can write about consistently, keep yourself abreast with proven traffic generation techniques that will help you attract readers and devise a method of making money from your blog that correlates with the focus of your blog.
In fact, you need a fool-proof business plan for your blog to succeed today. You can grab my free ebook: How To Create A Powerful Business Plan For Your Blog.
Maybe this is the first time, you’re hearing this but that’s the fact.
Before taking a plunge into blogging, I advice you take your time to the following post (below) to shed more light on the intricacies of building a profitable blog:
- How To Start A Successful Blog In Nigeria
- How to Make Money Online In Nigeria
- Blogging Terms You Need To Understand Before Starting A Blog
And when you’re done, take your time and leverage several ways to make money blogging, some of which are:
1. Selling information products
Information products are information about a particular topic that has been packaged so others have gain the knowledge or have access to it. And they can come in different formats: e-books, print books, manuals, workbooks, videotapes, downloadable audio files etc.
If you’re very good at a particular topic that Nigerians are eager to learn about or you have a knack for researching the internet and compiling high quality information that answers people’s questions, end their worries and provides solutions to their problem.
You can package your knowledge into an information product and sell it.
Do you know what’s fascinating about this business?
Once you’ve put everything in place, you can continue to make money from your effort – even while you’re asleep or taking a vacation.
That’s what I call passive income!
But before you get excited, here’s the drill:
To succeed in this business, you must be very good at online marketing and writing sales pages that convince and convert prospects quickly to enter their credit card details (or race to the bank) to buy from you or better yet, you could hire a freelance writer (like me) to help you out.
You must take your time to build an audience that trust you and see as an expert in your niche.
So, how do you do this?
A good way to win the hearts of Nigerians is to start a blog on your topic of expertise or a niche you’re passionate about and offer value to readers by providing free, helpful and resourceful content that adds value.
With time, you would have built a loyal audience that loves your content, trust you and are more willing to buy from you.
For example, if you’re a website designer – you can start a blog where you share website set up tutorials and tips.
This way, you would definitely attract a large amount of individuals who are searching the web for helpful website tutorials and find your content valuable.
They’ll see you as an expert in your niche and selling your information products will be as easy as sending an email or eating a piece of chocolate.
In order words:
Build an audience first, before selling your information products. Share this quote:
But here’s a caveat:
When you intend to sell an information product, ensure it contains the information you promised on the sales pages or ebook cover.
Most desperate “information marketers” have a knack for promising heaven and earth on their sales materials while in true reality their information products are full of shit and offer no help.
Don’t go that route as that’s a sure-fire way to tarnish your image online. I’ve had personal experience with some of these scammers and I shared my story on my about page.
If for example, you intend so sell a book that promises people how to lose 30 pounds in 30 days.
That’s actually unrealistic as losing weight is not that easy as it takes time and consistent efforts to achieve success.
So, ensure your book will actually leaves up to the promises.
2. Affiliate marketing
In simple terms: Affiliate marketing involves earning a commission by promoting other people’s products or services.
So, how does affiliate marketing work?
Here’s is a good illustration: You register to become an affiliate with any online store or affiliate programs that accepts Nigerians such as Jumia, Konga, Amazon, Clickbank, Commision Junction, Market Health etc.
After doing this, you’ll be assigned a unique, trackable link (called affiliate link) and your next line of action would be to start promoting the products on your website (using your affiliate link) and when a customer buys a product through the link or banner placed on your website; you get a fat commission on that sale.
In order words: you find a product you intend to promote to readers of your blog and earn a commission for each sale.
In 2015, the owner of NaijaTechGuide made a killing sum as a Konga affiliate, making him the first blogger to make 1 million naira with Konga.
The most interesting part of affiliate marketing is that you don’t need to go through the nerve-racking process of creating a product to sell.
In fact, some affiliate programs pay as high as high as 100% commission when someone buys from your affiliate link.
I do affiliate marketing on this blog, sharing some products and services and get a commission when anyone buys through my affiliate link. If you’ve purchased any product I recommend on this blog using my affiliate link I want to say a big thank you. Thanks for your support and believing in my recommendations, it means a lot!
But here’s a caveat:
Only recommend products and services that you’ve used and have experience with. Honesty is the best policy when it’s comes to affiliate marketing.
3. Google adsense
Google adsense is a cost-per-click (CPC) advertising progam, owned by Google, which allows anyone who want to put ads which are relevant and related to the content of their site.
So, how does Google Adsense work?
It’s simple: just apply for adsense, after getting approval – you can create ads code which you place on specific areas of your blog.
These ads could be in form of banners or text.
When a visitor clicks on these ads, you get paid a specific amount per click or per impression. The cost per click or impression varies depending on the country, keyword and other factors as Google does not disclose this.
In fact, over 90% of bloggers in Nigeria use Google adsense as their monetization strategy. I don’t use it on this blog for certain reasons.
But to really succeed with Google adsense or any other ad network for that matter, your blog must attract reasonable amount of traffic.
And when I say reasonable amount of traffic, I mean: thousands of visitors per day.
Only then can you start earning reasonable income from Google adsense.
The mistake most individuals (especially beginners) make is applying for adsense when their blog is not ripe for it. You can imagine someone signing up for an adsense account just few weeks after creating a blog, in fact a free blog for that matter.
What they don’t realize is this:
Google adsense is very strict when approving an account, especially when you’re signing up from Nigeria, and follow numerous scrutinies before approving anyone. This could be: the domain age of your blog, the type of content on your blog, the amount of content on your blog, your organic traffic and other factors.
In fact, this has made most bloggers delve into using a VPN (Virtual Private network) that disables the Nigerian IP in order to get approval for Google adsense.
And when they finally get approval, they either get banned along the line or find it difficult to withdraw their money when it’s the right time.
Some have even been scammed when they consider buying an adsense account from someone else.
Take your time, offer the right content on your blog that attracts visitors and getting approval will be easy-peasy!
4. Private Advertising
This simply involves selling advert spaces on your blog to advertisers directly. These advertisers could be: business owners, bloggers, companies, e-commerce sites etc.
To do this effectively, you need to craft a highly compelling page (called an “Advertise here” page) where you display your stats, daily visitors, Alexa rank, social media presence and other attributes of your blog that’ll convince advertisers to buy advert space on your blog.
This blog monetization strategy will work well if you command a good amount of traffic, especially search engine traffic on a daily basis.
Linda ikeji uses this method on her blog because her blog is very popular. Most foreigners visit her sites to get latest updates and happenings in Nigeria.
Banks (GTBank, First Bank etc.), telecommunication service providers (MTN, Etisalat etc.), entertainment firms, big brands (Guiness, Coca-cola etc) … all queue up to place advert on her blog.
This is possible because she’s one of the pioneer bloggers in Nigeria, a social media personality and her blog attract thousands of visitors per day.
Also, Seun Osewa does this well on his popular forum: Nairaland.
If your blog isn’t as popular but has a high engagement, attracts a reasonable amount of traffic monthly, you can pitch advertisers to place ads on your site.
1 out of 5 will always respond.
5. Selling online courses
The market for online courses is surging right now and this gives people who are knowledgeable about a topic the opportunity to show people how to do things and get paid for it.
Well, if you’re wondering: “what’s an online course?”
Here’s my definition: It’s a web-based training class that goes in dept on a particular topic and the lessons are delivered in a step-by-step fashion over a specific period of time.
There are topics that just can’t be covered fully in an ebook or blog posts as the information will be too overwhelming and cause confusion for “students”.
Hence, the emergence of online courses.
As the lessons are delivered systematically and implemented diligently. An online course can be delivered through various mediums like membership sites (where individuals who sign up for the course can log in to have access to the lessons), email autoresponder (where the lessons are delivered through email) or third party like udemy.com.
You can write an online course about any topic of expertise: business, relationship, blogging, weight loss, amazon publishing, make money online, freelancing, cooking, website design, software training, admission, finance and the list goes on…
And the best part?
People who sign up can go through the lessons in the course at their own pace without being imposed to be online always or travel to have access to the course.
Most Nigerians believe making money from blogging involve creating a blog for people to click ads and banners on your site. I’m sure (after reading this post) that you’re now open to other ways you make money blogging.
In fact, you can actually implement up to three or more monetization strategies on one blog and earn consistent income.
Now, over to you!
Do you make money from your blog? Which of this monetization strategy do you intend to use for your blog? Feel free to share your thoughts or ask any questions about this post. I’ll definitely reply!
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